| As we all know, visitor traffic is
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| | page, and to begin focusing more
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| crucial to the success of every Website.
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| | advertising to Outdoor topics,
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| If you do not know how many views your
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| | advertisers and markets.Where are
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| pages get, how can you know if
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| | visitors coming from?When you begin
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| anyone is seeing your site, product or
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| | marketing your site, whether it is banner
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| service? With an online business, you can
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| | and link
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| not afford to guess at how effective your
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| | exchanges, classified ads, posting
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| marketing, content, message or website
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| | articles, press releases or pay per click
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| design is.Ideally, you need to know what
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| pages are viewed, how long the visitor
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| | advertising, you need to know what is
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| stays
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| | working for you and what is wasting
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| on any given page and what page they
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| | your time. Referral link reports help
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| click to next. Also, if you can see the
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| | narrow this down and allow you to see
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| keywords they used to search for you, or
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| | what active links on the Internet are
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| see what link they clicked to get to
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| | being used to bring site visitors.For
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| your site (referral link), you have
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| | instance, let's see how our enthusiastic
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| great information for SEO (search engine
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| | and dedicated dog widget owner has
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| optimization) of your site content and
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| | been advertising. Being on a shoestring,
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| keywords. This is all part of Web
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| | Owner decided to try SEO and send
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| analytics. The more you know about site
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| | out weekly press releases. has been
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| analytics, the better prepared you
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| | indexed by several
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| will be to get the most out of your site
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| | major search engines, keywords have been
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| traffic and visitor usage. Read
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| | refined thanks to the keyword
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| through these basics and you will be
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| | usage reports. Using the referral
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| ready to go look for an effective visitor
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| | reports Owner sees that the SEO is
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|
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| | beginning to roll along nicely and is
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| traffic reporting service, find the best
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| | even picking up a little momentum.Now
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| features for the price, and boost your
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| | for the press releases. Owner sends out
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| site's effectiveness.Who are your
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| | a new press release each week for
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| visitors?You spend many hours identifying
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| | two months. Without the referral link
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| your target market. Through SEO, you
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| | report, Owner would be in the dark as
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| spend even more time, and often money,
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| | to whether the links on the releases
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| to focus your keywords, search
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| | were being used, unless it was a paid
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| indexing and content for this market.
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| | distribution service (and that info is
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| You devote yourself to find the
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| | only for one release on that one
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| optimal visitors by geography, interest,
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| | site).With the referral report, Owner was
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| demographics and other important
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| | able to send out press releases at no
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| criteria, all for one purpose ... to get
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| | cost, and see what sites picked them up
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| the attention of potential customers or
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| | and posted them through the clicks
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| clients.Once you know your target
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| | on the contact links. So the press
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| market, you need to know if your efforts
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| | release about Vacation dog widgets got a
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| are
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| | lot of attention, excellent. That was
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| effective. You do that by tracking your
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| | time well spent. So now, Owner focus
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| site visitor statistics. Web analytics
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| | can shift so efforts are optimized.Why
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| analyze your site traffic and break down
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| | is all this so important?I must answer
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| the data into usable information
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| | this question with a question: do you
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| reports. Visitor stats you need for the
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| | know how your site
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| best tracking include how many total
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| | has been doing? If you do not have
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| visits ("hits" on your site pages, which
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| | reports to give you the real-time traffic
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| means the total number of views by
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| |
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| everyone who visits your site), unique
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| | information necessary to gauge visitor
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| page views (views of any given page
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| | performance, how can you know how
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| by the same visitor), and geographic
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| | your site is really doing? Are you
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| location of your unique visitors. The
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| | thinking some decent sales is doing
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| advantage of geographic location is that
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| | well?Or because you get nice feedback,
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| you can monitor where your
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| | the site is ok? If this is the case, you
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| visitors are coming from. For instance,
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| | are
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| (note: fictional
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| | settling for inferior results. This is
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| company) began by selling to one region
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| | not a solid way to manage any business,
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| in the US but was getting traffic
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| | and a Website is business. Why would you
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| from Canada and Germany. Owner saw that
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| | want to settle for "ok" when you
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| marketing focus was needed
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| | can get the tools at little expense that
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| for a more specific geographic area.What
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| | can make your site soar? Our Owner
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| are your visitors searching for?This area
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| | wanted to quit the "day job" and make a
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| of analytics is a terrific opportunity
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| | real living from DogWidgets.com,
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| for SEO and refinement of your
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| | and with diligence and Web analytics,
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| keyword strategies. With a good tracking
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| | there is a good chance Owner will
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| service, you will be able to get a
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| | succeed, and make a lot of dogs happy at
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| report on search engine keyword usage
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| | the same time! Please don't settle
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| and clickstream (click path) data. In
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| | for "ok." Take your site to the next
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| other words, the report will show a
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| | level. All it takes is having the right
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| breakdown of the keywords your visitors
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| | information to work with. To paraphrase
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| used to find you as well as the search
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| | an old idiom, Visitor Knowledge is
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| engine they used. This information is
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| | Site Success.How do they use my
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| invaluable as it spells out exactly what
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| | Website?Your visitors are valuable. The
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| your visitors are looking for, how
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| | visitors that buy your product or service
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| effective your keywords are, and lets
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| | are
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| you know what search engines have
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| | priceless; they are the key element to
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| you listed. If your chosen service
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| | success. You want to make them
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| provides it, you can click the report
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| | happy and keep them coming back. You
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| link to
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| | also want them to spread the word
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| see what your page rank is for that
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| | about you. And yes, Web analytics can
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| engine, in real-time. A good analytics
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| | improve this as well. By knowing
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| site will also provide the clickstream
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| | how visitors are actually using your
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| data, which will show you the path your
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| | site, which pages they visit, how long
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| visitor's took inside your site, from
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| | they view the pages they visit, what
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| page to page. This data is invaluable for
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| | pages compel them to continue inside
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|
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| | the site (clickstream), and what pages
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| marketing your site and product or
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| | they use to leave your site (exit
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| service. To demonstrate, the owner of
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| | page) will tell you a great deal. For
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| has been trying to decide what areas to
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| | instance, back to our dog widget site.
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| focus on. Owner's
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| | Owner sees that the Uses for Widgets
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| dog widgets have a wide variety of
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| | page seems to hold the visitor longer
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| applications, and Owner sees through
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| | than other information pages. It was
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| the keyword report that the search terms
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| | written with humor and has a fun,
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| are all over the spectrum. There
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| | clean look. Wow, a winner page. However,
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| is no focus. This tells Owner that a
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| | Rainy Day Widget shows as a big
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| marketing strategy is needed to grab
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| | exit page. Not a good page, it appears
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| visitors that want specific dog
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| | to kill the site visits. Ok, Owner knows
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| widgets.When do they visit my site?You
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| | that Rainy Day page needs some redesign
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| will also want to monitor your peak
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| | and rewriting fast.Don't let your Website
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| traffic hours. This is very easy with
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| | stall like a rainy day widget. As with
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| a good analytics report. The more detail
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| | any business, a
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| your reports show, the more
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| | Website is needing continual marketing
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| information you have to work with. You
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| | and refinement to stay focused and
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| should be able to have the data on
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| | on target. You need to keep on top of
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| your site visits broken down by year,
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| | your markets, keep fresh, interesting
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| month, week, day and hour. This is
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| | and compelling content, keep your site
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| important information, but you really
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| | available to those who want your
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| need more than just "visitor totals."
| |
| | product or service. Staying alive on the
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| You should look for this time breakdown
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| | Web means you need visitors ...
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| by page views (total views of every
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| | visitors who are looking for what you
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| page on your site) and by unique
| |
| | have to offer. With good Web analytics
|
| visitors (pages viewed by each individual
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| | you have the tools you need to put your
|
|
| |
| | site in front of your target market,
|
| visitor). To show the importance, let's
| |
| | increase your ROI and find success on
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| consider our dog widget site sells a
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| | the Internet. And isn't this why you
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| variety of multi-colored widgets for
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| | have a Website?Cherie' Davidson is
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| dogs. Owner
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| | content and marketing manager for
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| notices through tracking reports that
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| | VisiStat is a detailed, real-
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| there is a much higher page view of
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| | time site traffic and Web analytics
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| the Outdoor widgets on Friday mornings.
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| | report service that is focused on ease of
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| The Outdoor page seems to
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| |
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| compel the highest number of clicks to
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| | use and user-friendliness. VisiStat's
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| the order page. No one clicks from
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| | goal is to help site entrepreneurs make
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| the Rainy Day widgets page to the order
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| | the most of their site marketing and
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| page. So now Owner has the
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| | search engine optimization efforts - to
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| information to rethink the Rainy Day
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| | be a virtual "goldmine" for marketing.
|
