In Space-crunched Hawaii, Even Junk Can Have An Ocean View

HONOLULU - Even storing your stuff in Hawaii canexpensive homes and a plethora of new compact
be done in an upscale style, as the newestcondos. Plus, many residents have kayaks,
self-storage facilities resemble small resorts andcanoes, surfboards and other tough-to-store
hotels on some of the islands' priciest real estate.watersports equipment.
With 24-hour access, air conditioned hallways andMostly due to high land costs, storage space in
use of fancy business centers and Wi-Fi Internet,Hawaii rents for an average of $3 per square
storage companies are catering to customers asfoot, while nationally space averages less than a
the industry that is booming nationwide becomesdollar.
more competitive.In Hawaii Kai, a seaside district in eastern Oahu
A StorSecure outlet, designed to blend in with thewhere multimillion dollar homes wrap around the
lush green mountains, sits near the eastern shoresmarina, a new tan and green StorSecure
of Oahu next to multimillion dollar homes andSelf-Storage facility blends in with its surroundings.
expensive boats. Hawaii Self Storage recentlyPeople often confuse the new four-story,
spent $250,000 to install a clock tower and120,000-square-foot facility with a hotel. Owners
Hawaiian mosaics to overlook the island's busiestspent nearly half a year working with neighbors
highway. And Public Storage has constructed awho had feared the building would downgrade the
flashy facility on a high-rent downtown cornerneighborhood, Pang said.
with space for retail shops to operate on theNow outside lights dim at night to accommodate
ground floor.the turtles dwelling in the marina.
"We really wanted to become part of the"We blend in, so we might lose some sales, but
neighborhood," said Annette Pang, vice presidentwe feel our sacrifice is outgained by our
of marketing for Honolulu-based StorSecure. "Thesatisfaction," Pang said.
last thing we wanted to do was become anOne Public Storage facility in Honolulu features a
eyesore or diminish the value of these beautifulwomen's apparel store on its streetside ground
homes."floor, and two other storefronts are under
Self-storage is a booming $21 billion businessconstruction.
nationwide that has nearly doubled theHawaii Self Storage built the giant clock tower at
space-for-rent during the past decade, with one inits newest $13.7 million, four-story,
every 11 households renting space in nearly171,000-square-foot site across the street from
50,000 self-storage outlets nationwide - includingan imposing six-story Public Storage business -
about 3,000 new sites that opened last year.one of 2,100 locations owned by the Glendale,
The growth is easy to see on the space-scarceCalif., company.
islands of Hawaii. As of March there were 73With more competition in Honolulu, the newest
outlets or 2.76 square feet of self-storage perfacilities have introduced 24-hour access,
person, well below the national average. But withdehumidification technology to prevent mold and
eight recently built facilities and at least anothermildew and advanced security systems.
dozen storage operations planned, the rapidMany operations also hold incoming shipments for
growth of these facilities in Hawaii has outpacedcustomers - a major incentive for businesses.
the national growth.Janna Joe-Hagiwara, a storage renter for 10
Once identified with ugly warehouse-like eyesores,years, switched to Hawaii Self Storage recently
storage companies are now designed to meetbecause it now offers cardboard recycling for the
community architectural standards as they pop upboxes her pharmaceutical business discards each
in prime residential areas and in the midst of busyday.
retail complexes, said Mike Scanlon, president ofEcolab Pest Elimination is one of several
the Virginia-based Self Storage Association.companies that headquarters its business out of
Regardless of the architecture, hidden inside thestorage facilities.
flashy exteriors are thousands of locked spaces -New shipments from the mainland are stored until
in sizes from mailboxes to roomy garages.its service specialists pick up the light fixtures and
They hold overflow inventory and files from localnon-lethal bait traps, said district manager Dave
businesses, stacks of aging boxes and furnitureLau. The rented space allows the company to
saved from family deaths or divorce andwork without the need for an office as Ecolab
collections of stuff too big to fit into crampedemployees mostly operate from home and
condos or tropical houses that often have nocommunicate via handheld devices.
attics, basements or garages."We get much more than just storage," Lau said.
Hawaii is a great area for growth of self-storage"I'm here every week and they know us.
businesses, with nearly no residential basements,