| In the supermarket you have alot of choices. It is | | | | company sells their coffee in 12 oz bags shorting |
| fair to say that there are thousands of companies | | | | you 4 oz. This is done for less expense on |
| in the coffee industry. So, how do you decide | | | | shipping a truck load of coffee.What are the |
| which is right for you? Do you start at the | | | | alternatives to supermarket coffee? If you desire |
| supermarket and buy every single brand of | | | | fresh roasted coffee then you need to buy |
| coffee on the shelf? Well, before you do that let | | | | straight from a roastery. Many roasteries are |
| me clue you in on the freshness of supermarket | | | | different, but most of them have by far fresher |
| coffee.Typically, after the coffee completes the | | | | coffee then any supermarket. Before you |
| roasting process it sits in a warehouse for about | | | | purchase from a roastery call them or email them |
| two weeks. Then the coffee is loaded on a truck | | | | and ask when will your coffee be roasted. If they |
| and transported to a distribution center where it | | | | respond by saying "we have coffee already |
| sits from about 48 hours to a week depending on | | | | roasted" then you may want to try somewhere |
| which supermarket chain wants it the most if at | | | | else. The roaster that tells you that they roast it |
| all, and then it is shipped again to another | | | | just prior to shipping is selling you very fresh |
| distribution center owned by your favorite | | | | coffee.You may ask, what is the cost difference |
| supermarket where again it sits until your store | | | | between supermarket coffee and a roastery? |
| orders it. It then gets transported once again to | | | | Cost always vary, but if you think that $8.95 a |
| your supermarket where it sits until you buy it. If | | | | lbs to $35.95 a lbs is to much then you probably |
| the coffee is a number one seller like Folgers it | | | | will never have a great cup of coffee that leaves |
| sits for no more then a week, but if it is an | | | | your palate screaming for more. I personally can't |
| uncommon name brand it may sit for months. | | | | stand the taste of stale coffee. I only drink the |
| How is that for freshness? YUK!!!! As my kids | | | | good stuff.Don is the sole proprietor of Java |
| would say! The real catch is that the comsumer | | | | Jakes Gourmet Coffee Co. His goal is to provide |
| believes that they are buying a full one pound bag | | | | the freshest coffee imaginable. His coffee is |
| of coffee, but read the fine print. Almost every | | | | always fresh because he just roasted it. |