| When the word "pickup" is mentioned, the
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| | three engine choices. Engine options
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| Ford F-150 is expected to cross one's
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| | include a 3.7-liter V6, a 4.7-liter V8
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| mind. The legendary F-150 has been the
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| | and a 5.7-liter HEMI V8 for the high-end
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| best-selling pickup for 31 years now. But
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| | model. The HEMI engine generates 35 more
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| F-150 is now facing a serious competition
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| | horsepower than the previous model with
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| in the 2009 Dodge Ram.
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| | 380. What's more, fuel efficiency of the
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| The new Ram pickup was launched at this
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| | new pickup was increased to produce a
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| year's North American International Auto
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| | more captivating version.
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| Show during the first day of press days.
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| | "This is an all-new truck. It's all-new
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| But it was not launched in the usual way.
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| | design. New features. All kinds of new
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| With a throng of American cowboys riding
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| | storage," said Dan Bodene, Chrysler's
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| on their horses alongside a herd of
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| | body-on-frame specialist. "We
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| cattle, the Ram was flaunted outside the
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| | significantly upgraded the interior. One
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| front door of the Cobo Center in Detroit.
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| | of the other new features for the '09 is
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| The 2009 Ram boasts of a higher fuel
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| | the coil spring rear suspension, which is
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| efficiency and more horsepower.
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| | a first in the pickup segment."
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| Additionally, the new pickup is equipped
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| | "Depending on how you option the vehicle,
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| with loads of features that other rivals
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| | you can get everything from a AM/FM radio
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| failed to offer. The features include
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| | with CD player to Sirius backseat
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| storage bins, dubbed the Ram Box, built
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| | satellite TV," Bodene said. "There's DVD
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| into the sides of its bed area.
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| | available. MyGIG entertainment system is
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| "The 2009 Dodge Ram. Boldly styled. Tough
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| | available. You can have almost anything
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| as nails," said Chrysler Chief Executive
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| | you want in it. We've got our signature
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| Officer Bob Nardelli at the Automotive
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| | Ram design. Compared to previous trucks,
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| News World Congress. "First heated seats.
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| | we think it's a little more aggressive
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| New cargo management style - the Ram
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| | this time around. A lot of features built
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| Box."
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| | into the design have helped the
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| Other auto features include heated and
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| | aerodynamics. We've got best in class
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| cooled front seats, heated rear seats,
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| | aerodynamics on this truck. It's a .419
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| ventilated front seats, memory seats with
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| | coefficient of drag. Our previous truck
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| power lumbar, dual-zone climate control,
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| | was .463 in comparison."
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| steering wheel, and a 10-speaker surround
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| | The 2009 Ram, which will be manufactured
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| sound audio system.
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| | in Warren, Mich. and St. Louis North
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| Aside from the enhanced Dodge truck
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| | plants, will hit showrooms this fall.
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| parts, the Ram will also be offering
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|
