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2009 Dodge Ram: a Serious Pickup Foe

When the word "pickup" is mentioned, thethree engine choices. Engine options
Ford F-150 is expected to cross one'sinclude a 3.7-liter V6, a 4.7-liter V8
mind. The legendary F-150 has been theand a 5.7-liter HEMI V8 for the high-end
best-selling pickup for 31 years now.model. The HEMI engine generates 35 more
But F-150 is now facing a serioushorsepower than the previous model with
competition in the 2009 Dodge Ram.380. What's more, fuel efficiency of the
The new Ram pickup was launched at thisnew pickup was increased to produce a
year's North American International Automore captivating version.
Show during the first day of press days."This is an all-new truck. It's all-new
But it was not launched in the usualdesign. New features. All kinds of new
way. With a throng of American cowboysstorage," said Dan Bodene, Chrysler's
riding on their horses alongside a herdbody-on-frame specialist. "We
of cattle, the Ram was flaunted outsidesignificantly upgraded the interior. One
the front door of the Cobo Center inof the other new features for the '09 is
Detroit.the coil spring rear suspension, which
The 2009 Ram boasts of a higher fuelis a first in the pickup segment."
efficiency and more horsepower."Depending on how you option the
Additionally, the new pickup is equippedvehicle, you can get everything from a
with loads of features that other rivalsAM/FM radio with CD player to Sirius
failed to offer. The features includebackseat satellite TV," Bodene said.
storage bins, dubbed the Ram Box, built"There's DVD available. MyGIG
into the sides of its bed area.entertainment system is available. You
"The 2009 Dodge Ram. Boldly styled.can have almost anything you want in it.
Tough as nails," said Chrysler ChiefWe've got our signature Ram design.
Executive Officer Bob Nardelli at theCompared to previous trucks, we think
Automotive News World Congress. "Firstit's a little more aggressive this time
heated seats. New cargo management stylearound. A lot of features built into the
- the Ram Box."design have helped the aerodynamics.
Other auto features include heated andWe've got best in class aerodynamics on
cooled front seats, heated rear seats,this truck. It's a .419 coefficient of
ventilated front seats, memory seatsdrag. Our previous truck was .463 in
with power lumbar, dual-zone climatecomparison."
control, steering wheel, and aThe 2009 Ram, which will be manufactured
10-speaker surround sound audio system.in Warren, Mich. and St. Louis North
Aside from the enhanced Dodge truckplants, will hit showrooms this fall.
parts, the Ram will also be offering



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