| It happens to a lot of us in the pet industry, | | | | to let everyone know about it. It also serves to |
| especially the dog clothing department...the slow | | | | remind customers of your products; it's surprising |
| season. Fall and Christmas bring the sales rolling in, | | | | how many people just forget after the holidays |
| but as soon as the egg nog dries up, so do | | | | and winter. You're letting them know that you still |
| holiday sales. People still buy coats and jackets | | | | have something to offer them. Be careful not to |
| through the rest of the winter, so the real slump | | | | spend too much money in this area. Always do |
| doesn't hit until spring and summer. Coats and | | | | research into what method is most cost |
| jackets are the most functional dog clothing, so | | | | effective. Email campaigns are great for this |
| winter sales are usually the best. Summer items | | | | reason, and that's why it's so important to have |
| are really just variations of dog shirts, so one has | | | | email addresses for all your customers and |
| to be inventive to get their business through the | | | | potentials.Being in pet expos and fairs can bring in |
| slow season. The best ways to boost your sales | | | | loads of extra cash if you go about them |
| are to have clearance sales, do email campaigns, | | | | correctly. Going out to the public and meeting |
| and do pet expos and fairs.One thing you'll | | | | people face to face establishes a larger customer |
| discover in this business is that people love sales. | | | | base and gets your name out there. It's also |
| People buying dog clothes love sales even more | | | | better to take the offensive and go get the |
| because many feel that it's an item they should | | | | business rather that waiting for it to find you. You |
| get for a cheap price. This is especially true during | | | | can sell off extra inventory that's been taking up |
| the slow season. So, you have to have a huge | | | | space on your shelves and introduce new |
| clearance sale of your winter and summer items. | | | | products to test people's reactions. The greatest |
| Also, create special offers for people like free | | | | part is, people come to these things with cash in |
| treats or toys with every purchase. You want to | | | | their pocket ready to spend which makes things |
| make buying as appealing as possible. If you have | | | | much easier for you. There are literally thousands |
| the traffic coming into your store or website but | | | | of expos and fairs across the country all year |
| the sales aren't showing up, try this and see what | | | | that a retail store can take part in. Find where |
| a boost it will give you.After starting your sale, | | | | your targeted audience is going, and meet them |
| you need to launch an email or mailing campaign | | | | there. |