| It happens to a lot of us in the pet | | | | mailing campaign to let everyone know about |
| industry, especially the dog clothing | | | | it. It also serves to remind customers of |
| department...the slow season. Fall and | | | | your products; it's surprising how many |
| Christmas bring the sales rolling in, but as | | | | people just forget after the holidays and |
| soon as the egg nog dries up, so do holiday | | | | winter. You're letting them know that you |
| sales. People still buy coats and jackets | | | | still have something to offer them. Be |
| through the rest of the winter, so the real | | | | careful not to spend too much money in this |
| slump doesn't hit until spring and summer. | | | | area. Always do research into what method is |
| Coats and jackets are the most functional dog | | | | most cost effective. Email campaigns are |
| clothing, so winter sales are usually the | | | | great for this reason, and that's why it's so |
| best. Summer items are really just | | | | important to have email addresses for all |
| variations of dog shirts, so one has to be | | | | your customers and potentials.Being in pet |
| inventive to get their business through the | | | | expos and fairs can bring in loads of extra |
| slow season. The best ways to boost your | | | | cash if you go about them correctly. Going |
| sales are to have clearance sales, do email | | | | out to the public and meeting people face to |
| campaigns, and do pet expos and fairs.One | | | | face establishes a larger customer base and |
| thing you'll discover in this business is | | | | gets your name out there. It's also better |
| that people love sales. People buying dog | | | | to take the offensive and go get the business |
| clothes love sales even more because many | | | | rather that waiting for it to find you. You |
| feel that it's an item they should get for a | | | | can sell off extra inventory that's been |
| cheap price. This is especially true during | | | | taking up space on your shelves and introduce |
| the slow season. So, you have to have a huge | | | | new products to test people's reactions. The |
| clearance sale of your winter and summer | | | | greatest part is, people come to these things |
| items. Also, create special offers for | | | | with cash in their pocket ready to spend |
| people like free treats or toys with every | | | | which makes things much easier for you. |
| purchase. You want to make buying as | | | | There are literally thousands of expos and |
| appealing as possible. If you have the | | | | fairs across the country all year that a |
| traffic coming into your store or website but | | | | retail store can take part in. Find where |
| the sales aren't showing up, try this and see | | | | your targeted audience is going, and meet |
| what a boost it will give you.After starting | | | | them there. |
| your sale, you need to launch an email or | | | | |