| One of the most common situations we come | | | | occurred in the past and tackle the process of |
| across at Business Boot Camp when working with | | | | change with a fresh outlook. |
| business owners and managers who are striving | | | | Hence, our first, easy question - |
| to reach business profitability goals is that they | | | | Are you willing to do whatever it takes to |
| spend the majority of their time working 'in' their | | | | achieve maximum results in your business? |
| business rather than 'on' it. | | | | Yes?! |
| To understand this dynamic further, I would like | | | | Well, the recipe for success is a simple one... and |
| you to think in metaphors for a moment - | | | | like any good recipe, it pays to follow the |
| imagine that a business is a living and breathing | | | | directions. You need to find ways to breakthrough |
| organism that requires oxygen (cash-flow), fuel | | | | from how you are currently operating. In other |
| (energy), and exercise (stimulus) to THRIVE and | | | | words, you must find ways to continually |
| GROW. | | | | outperform you current results by increasing or |
| Now, human physiology tells us that improved | | | | modifying the Stimulus and then Testing the |
| fitness comes from exercise - the ability to use | | | | results. |
| oxygen and fuel more efficiently. Hopefully, you | | | | Now, this is easier said than done...I know from |
| can see where I'm headed... to improve the use | | | | personal experience. |
| of oxygen (cash-flow) and fuel (energy) we must | | | | By consistently Testing your results, you will be |
| continually test and refine the exercise regime | | | | able to define what is working and what isn't - it is |
| (stimulus). | | | | from this standpoint that you can make decisions |
| The role of Business Boot Camp is to provide | | | | which will maximize your results and therefore |
| clients with resources and programs (stimulus) | | | | your PROFITS! |
| which will exercise their businesses to create | | | | Although you may already test within your |
| Breakthroughs - hence, our tag line - get your | | | | business. It is the consistency and quality of the |
| bottom line into shape. | | | | testing that makes all the difference. For example, |
| Think of us as business drill sergeants! | | | | many of us go to the gym and have an initial |
| Right, get down and give me five!! | | | | health test, we then have a program designed |
| Only kidding... | | | | which we apply sporadically and then wonder why |
| To begin, you need to establish some guidelines | | | | we haven't achieved the results we desired in the |
| because the process of change is not always | | | | twelve month review - this scenario is why |
| easy or comfortable... | | | | personal training has boomed. And it proves that |
| The key starting ingredient is a mindset that is | | | | regular testing, refinement of an applied program |
| OPEN rather than closed. | | | | and consistent action work when it comes to |
| If you approach this process with a positive and | | | | maximizing results - personal or business. |
| open frame of mind then your results will reflect | | | | CONCLUSION: Breakthroughs are the key to |
| this attitude. ATTITUDE IS KEY! Of course, this | | | | reaching your business profitability goals. They are |
| doesn't mean that you come into this process | | | | achieved by increasing or modifying stimulus and |
| chanting mantras and affirmations, not at all. It | | | | continually testing the results. |
| just means that you need to let go of what has | | | | |