| Digital posters are a form of LCD digital signage | | | | displayed for a set amount of time before being |
| or digital out of home (Dooh) advertising that is | | | | replaced. However, when video and sound are |
| becoming increasingly popular in recent months. | | | | introduced the digital poster can take on a new |
| LCD digital signage is the use of standard LCD or | | | | life and can attract a far larger audience. |
| plasma TVs as a means of relaying corporate | | | | Most LCD enclosure type digital posters have |
| information for marketing purposes. | | | | room for digital signage players in the enclosure |
| The digital poster, as it is often called, is perhaps | | | | so the media can be controlled from within the |
| the easiest and most cost effective method of | | | | device although for more complicated |
| digital signage as it is simple, cost effective and is | | | | implementations, digital posters can be networked |
| easier to provide a return on investment. | | | | to a single multimedia player box or PC system. |
| A digital posters is basically an LCD TV that is | | | | For outdoor use, the LCD enclosure that protects |
| encased in an LCD enclosure, whilst most digital | | | | the digital signage system needs to be |
| posters are intended for indoor use, some LCD | | | | waterproof to defend from the weather |
| enclosure are manufactured for outdoor use too, | | | | systems. Many of these LCD enclosures are |
| meaning the digital poster can be placed outside. | | | | rated to International and European rating |
| At its most basic level a digital poster can be the | | | | systems such as NEMA and IP ratings. |
| same as a digital photo frame where images are | | | | |