| reviews are great ways to promote your book | | | | several hands throughout your school district. |
| and increase you book sales. When formulating | | | | Contact the board of education and find out who |
| your book marketing plan include a creative way | | | | is responsible for accepting books into the school |
| to use book reviews. A good book review can | | | | system. If your book is not child friendly but |
| land you on a best seller list or put you into the | | | | would appeal to education professions offer a |
| seven figure bracket for sales profits. What is | | | | discount to the employees that work for the |
| your current or planned use of book reviews? | | | | school system. |
| Are you submitting your book to websites, book | | | | Corporations can provide a new way to advertise |
| groups or newspapers? Focus on connecting with | | | | your book. A few years ago I worked for a |
| any niche associated with your book’s | | | | global insurance brokerage firm. During a |
| genre or its subject matter addresses. Once | | | | department meeting our manager announced that |
| you’ve identified these resources, reach | | | | we would all be reading a book entitled Who Stole |
| out to them and try to establish a relationship | | | | My Cheese. Some of us welcomed the |
| that will create multiple sales. Here are three | | | | opportunity while others shunned the book. Each |
| examples of uncommon book reviews: | | | | of us who read the book was transformed into |
| • Schools – Educational institutions | | | | an individual marketing tool. Even those who chose |
| whether grammar or collegiate are a great source | | | | not to read the small book filled with change |
| of book promotion. If your book is student | | | | embracing techniques became advertisers |
| friendly consider contacting your local board of | | | | inadvertently. Simply by being exposed to the |
| education. | | | | book on a corporate level had us all talking about |
| • Corporations – Depending on the | | | | the book and of course we took our |
| topic of your book, you can contact one or | | | | conversations and reviews outside of our cubicles |
| several companies and suggesting the benefits of | | | | and work environment. |
| their employees reading your book and the effect | | | | Environmental companies, stores and websites are |
| it will have on morale and productivity within the | | | | great places to promote your book. They can |
| company. | | | | purchase the books outright for themselves or |
| • Environmental – Any books | | | | promote it for you through their various mediums. |
| offering information or stories on camping, | | | | When you think about your book, its audience, |
| backpacking, boating etc. can be marketed to and | | | | the niche, its genre or the benefits it offers, try |
| through stores, companies and websites that | | | | to identify where it could fit in as an addition to |
| support that lifestyle. | | | | some other product. Is your book a chick lit? |
| Schools offer an uncommon and irregular channel | | | | Why not sell it retail to companies that offer gift |
| through which you can sell your book. If you get | | | | packages for women? Be creative and try to |
| your book into the right hands at the board of | | | | think outside of the box. I apologize for the |
| education, you can then get your book into | | | | cliché, but it works. |