| As small business owners, we often do not have | | | | your own actions. Be sure to always have a |
| the advertising and promotion budget of most | | | | written plan on how things are going to be done, |
| multinational corporations have - we cannot afford | | | | and follow your plan. If changes need to be made |
| to splurge our money on big billboards right in the | | | | along the way, these changes need to deliberate |
| middle of a shopping street. | | | | and planned. |
| However, we can employ guerrilla marketing | | | | 3. Keep track of your results - as you try out a |
| techniques - creative and unconventional | | | | variety of techniques, some will invariably work |
| marketing tactics to reach out to our target | | | | better than others. Learn from your own |
| audience, often at a minimal cost. When these | | | | experiences and always keep track of what |
| tactics are employed properly, these tactics can | | | | works and what doesn't. You can do this simply |
| bring a good steady supply of traffic and leads to | | | | by starting a spreadsheet and documenting the |
| your website. | | | | date, activity and outcome. |
| Most of these techniques, however, do take time. | | | | 4. Review, rinse and repeat - when you find a |
| Here are some simple rules for success: | | | | particular guerrilla marketing technique that works, |
| 1. Focus on your objective and target audience - | | | | quickly review what you have done exactly, and |
| whenever you employ a new marketing | | | | then rinse and repeat. Sometimes, a marketing |
| technique, or start a new campaign, always be | | | | technique will only work for the short term, for |
| sure about how that technique is going to reach | | | | example, until your target audience gets fatigued |
| your target audience. If it does not link you up to | | | | of your "creativity". Roll out effective marketing |
| more profits, then don't wait miracles to happen, | | | | techniques quickly to leverage on the market |
| or waste any more energy. Move on to the next | | | | responses. |
| tactic. | | | | Proper implementation of guerrilla marketing |
| 2. Plan your work, and work your plan - because | | | | techniques might not be easy, but it can well save |
| you are essentially trying to be creative and | | | | a small business from folding. If you are a small |
| trying to take your target audience by surprise, it | | | | business owner, consider implementing some of |
| also becomes easy for you to be led astray by | | | | these creative marketing tactics today! |