| Digital signage is a fantastic way of creating more | | | | the outdoor LCD enclosure is used to ensure that |
| awareness of products, brands and businesses. | | | | the LCD or plasma system is protected from rain, |
| Many companies are turning o this new medium | | | | wind-blown debris and excessive temperatures |
| as a method of marketing. The advantage of this | | | | that can arise in both the winter and summer |
| digital advertising is that once the outlay for the | | | | months. |
| signage system and content are paid for, the | | | | There are other methods for installing digital |
| system will market a business for no other cost. | | | | outdoor signage too. Digital signage kiosks are |
| No other advertising stream can offer this and as | | | | often used as information points but they can also |
| long as there is no rental payment for the location | | | | be used for digital advertising purposes. |
| for the signage the advertising message can be | | | | Indoor and outdoor digital signage kiosks can |
| relayed to a large passing audience. | | | | implement touch screen technology to cater for |
| Outdoor digital signage is an even better method | | | | interactive solutions such as maps or restaurant |
| of advertising as the number of people that can | | | | menu boards, they are also versatile in the size of |
| see the message is a lot higher than any indoor | | | | LCD TV they can accommodate from small digital |
| system. | | | | signage kiosks to systems with 70”+ screens |
| Outdoor systems do need to be protected from | | | | fitted. |
| the weather elements though and this is when | | | | |