Used Car Sales Significantly Impact New Vehicle lasting Values, pricing and Brand power

Sales of New and Used Vehicles Are Stronglyremarketing programs.
Interrelated, According to a New Study from theThese are among the findings from a new report
Car Internet Research Program OTTAWA andfocusing on the used car market published by the
PARIS (March 15, 2007) – The used carCar Internet Research Program (CIRP). The
business is here to stay and will increasinglystudy, titled “Anatomy and Physiology of
impact the new vehicle market in a variety ofthe
ways, including residual values, pricing, brandUsed Car Business,” provides an in-depth
strength and customer relationships. As a result,analysis of the used vehicle market with a
manufacturer involvement in inventoryparticular focus on four key markets: U.S.,
management and used vehicle branding is crucialCanada, France and Germany.
for enabling dealers to carry out successful