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Diversity Training: The Worst Possible Reasons to Request Executive Funding

You're on your organization's diversity satisfaction scores, days in treatment,
committee. You have the best of staffing levels, number of adverse events
intentions.And that's the problem.It and law suits, and such.Next, recognize
leads you to appeal for funding for all that when your organization fails to work
the wrong reasons.Take healthcare for effectively with minority consumers, it's
example.The US foreign-born population not only the consumers who suffer. You
comprises a larger segment than at any need to point out how your organization
time in the past five decades. And this is missing its numbers, how improved
trend is expected to continue(1). People performance on the frontline will help
of diverse racial, ethnic, and cultural your unit meet it's goals, and how
heritage suffer disproportionately from diversity training will create the
cardiovascular disease, diabetes, HIV improved performance you need.Let me give
AIDS and every form of cancer. In you an example. Here's how diversity
addition, their infant mortality rates training translates to lower liability
are generally higher(2). Minorities costs in hospitals.Hospitals
receive measurably poorer care and they administrators have a significant
suffer for it.Great reasons for diversity incentive to reduce medical malpractice
training. Disastrous reasons to ask for claims. If you do a little digging,
executive funding for your diversity you'll find out that four of five
program.If you doubt me, just look at patients who sue haven't suffered medical
your budget. Chances are you're getting negligence(3). Patients sue because they
sincere encouragement from the boardroom feel devalued, deserted, misunderstood,
but not budget codes that represent and misinformed(4).Combine that with the
significant financial resources.Here's knowledge that minority patients are less
the nut of the problem.If you're at or satisfied--in fact African Americans,
near the front lines--the medical floor Latinos, and Asian Americans are 10-15
if you're in healthcare, or sales or times more likely than whites to believe
service if you're in a corporation--the they would receive better health care if
discussions you're having about diversity they were a different race(5)--and you
training are not the discussions your have a recipe for trouble.It will cost
executives are having.In healthcare, for your hospital $25,000 to mount a defense
example, when physicians, nurses, and for each claim, even if you win. And your
their department heads discuss diversity hospital has scores of claims, possibly
training, they talk about the increased hundreds.Put an argument like this
needs they experience in serving minority together and see the mileage you get.The
populations.That conversation centers on discussion starts like this: "We have a
health disparities among ethnic and problem with medical malpractice that we
cultural minorities, how they might be all want to solve. Each claim costs us
overcome, the new treatments that are $25,000 to defend. And X number of them
called for, and new techniques and have come from our staff's difficulty in
perspectives staff need to be educated engaging minorities effectively. How many
in.That discussion is all good. All cases do you think we could head off if
well-intentioned. And every part it we trained this group of staff to perform
increases the expense side of the income more effectively in their interactions
statement.Your executives are having a with minority patients?"Now you're
discussion of their own.What they want to talking about saving money and meeting
know is how diversity training impacts organization goals.And that's a welcome
the business of whatever business you're reason to commit funding.Whatever
in. In healthcare, that means increasing cultural issues your organization is
your appeal to minority patients, facing, they have business impacts. You
competing for private purchaser business, just need to point them out, and make
responding to public purchaser demands, your proposal part of the solution.
and improving cost effectiveness.In other
words, while frontline staff are talking _________________________________________
about diversity training in a way that _____________1. National Center for
increases costs, executives are looking Cultural Competence, Why is There a
for strategies to decrease costs and Compelling Need for Cultural
increase income. As long as the frontline Competence?2. Cohen E, Goode TD. Policy
and boardroom talk past each other, Brief 1: Rationale for Cultural
programs like diversity training will Competence in Primary Health Care.
fail to receive the recognition and Washington, DC: National Center for
funding they deserve.But you don't need Cultural Competence; Winter 1999.3. Focus
to wait for a more enlightened day. In June 4, 2004, How Doctors Might Curb
fact, you can turn a few switches on Malpractice Claims, News from Harvard
yourself.If you're a real advocate of Medical, Dental, & Public Health
diversity training, I recommend you start Schools4. Beckman HB, Markakis KM,
assembling a "business impact model", the Suchman AL, Frankel RM. The
sharp dark line that connects performance doctor-patient relationship and
on the front line with your malpractice: lessons from plaintiff
organization's ultimate business goals. depositions. Arch Intern Med.
There are some very good books where you 1994;154:1365-13705. Center on an Aging
can learn about this quickly. "The Society Georgetown University, Issue
Success Case Method" by Robert Brief Number 5, February 2004, Cultural
Brinkerhoff and "Performance Consulting" Competence in Health Care: Is it
by Robinson and Robinson are good places important for people with chronic
to start.Here's the short course.Instead conditions?Tim Dawes is the founder of
of asking for money for diversity Interplay, Inc., a firm that helps
training, start from the top down. Look healthcare organizations to exceed their
at your unit's business needs. In strategic goals by demonstrating
healthcare, this shows up as patient unexpected empathy to patients.




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